Jozi’s Fashion

Joburg is one of the country’s fashion capitals. It is also home to various expressions of beauty and fashion, including the most popular thrifting spots in CBD (Central Business District). Reabetswe, entrepreneur and small business owner as well City Skate Tours share fashion and retail small businesses that offer unique and trendy clothing that suit various tastes in style.

By Reabetswe Ngwane & City SkateTours

Aaliyah Makoni

Online store, www.aaliyahmakoni.com

This is a brand that is made in Africa for the world. Established in 2011,
Aaliyah Makoni is a brand born out of passion. If you’re crazy about bright and bold prints, then head to this small business which specialises in handmade bags and accessories. Their love for prints and textiles, unique patterns and designs, inspires them. This is all manifested in their unique scrunchies, cushions and scented candles that add just the right amount of colour to any ensemble or decor. Its pieces are affordable and limited editions, handmade with love and not mass produced.

Angalia Apparel

Online Store, www.angaliaapparel.com

Angalia is a Swahili word meaning “look” or “envision”. This collection uses African print, an attention to detail and a futuristic and unstructured take on couture! Classic silhouettes are given a modern edge for the Angalia woman, who is the definition of strength; taking risks fearlessly to pursue her dreams. Its aim is to build a luxury premium-clothing brand with a focus on making locally produced African garments of the best quality and craftsmanship.

Atyre

Available at The Space Store

Atyre is a premium producer and retailer of handmade bags, not only beautifully designed and made to last, but friendly to the environment and socially inclusive. All its bags are handcrafted from strong upcycled tyre material and carefully selected textiles from their local suppliers. Its proudly South African creative team works relentlessly to deliver sophisticated, stylish designs that enable its customers to express their personalities. Its vision is to become a global leader in sustainable fashion and a game changer in Africa and its committed to continually innovating the craft of bag-making, not only to be ecologically friendly and sustainable, but also socially inclusive by working with local communities to eradicate poverty.

As a small business owner myself, I know how hard and challenging this year has been on us all. I wanted to highlight some small businesses that are the hearts of a few communities in Johannesburg and some of my personal favourites at the moment.

Reabetswe Ngwane
Founder of Atyre
Atyre

Hannah Lavery

All about comfort and ease – the midpoint between pyjamas and power suits, comfort and confidence. Hannah Lavery is a design house for women’s apparel based in Cape Town, with its flagship store in Johannesburg. Its range is softly tailored for busy women who collect compliments – simple clothing solutions for complicated lives, enhanced by leather shoes and bags. Inspired by the diversity of women’s shapes and lives, it offers a complete wardrobe in neutral tones with clear lines and kind-to-your-skin materials. Cross-seasonal and organically updated, the range is for those who want to dress with ease and have wardrobes with longevity. The brand was established in 2012 with the aim of creating an experience for their customers that is personal, comfortable and one that builds a lasting relationship.

Hannah Lavery

Future Socks

Available at the AfricaRise Store

Socks are there to keep your feet warm, yes? Definitely no if you’re crazy about socks that are unique and exciting to show off. Future Socks is a business founded by Thabo Motsoane that represents everyone who loves the African continent. The mix of student cultures in Braamfontein resulted in new and varied fashions for hairstyles, dances, and clothes – and Future Socks was born. Made from the finest bamboo this footwear is anti-bacterial, sweat resistant, durable, and colourful enough to light up the night.

Future Socks

Flair Vintage

Flair Vintage sells retro style clothing at an affordable price based in Newtown. Collecting vintage clothing and predicting future trends is a big part of the business. You can also find clothes for school kids, varsity students, celebs and trendy folks. While you’re there, contact Lungi ‘Smadzadza’ Mlotshwa from CavaiJozi Thrifting Tours on (+27 84 425 6446) – she is well respected, connected, and the best person to show you other thrifting stores around Newtown.